Burris, known for its riflescope technology, has unveiled a dramatic new look at SHOT Show 2015 as part of a complete rebranding effort. With the rebranding comes a new logo, redesigned packaging, distinctive product branding, and a modern, responsive website. The Burris brand’s dramatic new look and feel has been designed to encourage customers to embrace the hunting and shooting lifestyle and, as its new tag line suggests, “Find What Matters.”
Utilizing the latest in responsive technology, the new Burris website has been engineered to enhance the customer’s browsing experience whether on a mobile phone, tablet or desktop computer. The new website includes expanded product and reticle information, dynamic photography, exciting videos, and intuitive search tools. Plus, a sophisticated Ballistics Calculator program will launch in early 2015, allowing customers to perform ballistic reticle analysis on Burris reticles, order custom knobs, program their Eliminator riflescope, and build a custom dope card. The result is a website with modern functionality to ensure every customer can easily find the perfect Burris optic .
