The mere fact that an officer broadcasts that a person of a particular racial background and gender was involved in a crime simultaneously accomplishes two things: It puts one group of potential suspects on cops' radars while effectively eliminating another.
And how's this for an unintended consequence? A Los Angeles Sheriff's Department sergeant detained a "suspected car thief" at shotgun point incident to a crime broadcast. The sergeant discharged his shotgun accidentally, killing the detained motorist. It turned out that neither the man nor his vehicle had been involved in any crime.
In the interest of full disclosure, there was nothing wrong with the crime broadcast that precipitated that tragic chain of events. But it does illustrate the perils that people may face when they suffer the misfortune of matching a suspect description.
That's why you should make damn sure that you're putting out information that is as accurate as possible. Sometimes, you may be at the mercy of multiple witnesses whose descriptions conflict with one another. If there's ambiguity about a suspect's race, attire, mode of transportation, then acknowledge as much up front.
Whatever else, between store surveillance systems and police dash cameras, there may be footage available that you can reference. If you're rolling to a call and don't have time to detain someone that you think is up to no good, then angle that camera at them. How many times have you seen someone who later committed a crime for which he obviously wasn't responsible for at the time of your initial observation? This way, you may at least have some image to refer to.