For example, Hispanic, Blood, and Crip gang members have worn and continue to wear Raiders football jerseys. It tells the rest of the gang sub-culture members, "I am tough." In this way, sports attire can help advertise a gang mentality.
Names of athletic teams can also be adopted to represent a gang's mentality. Let's use the Raiders football team example again. For some Folk Nation gangs, the letters in "Raiders" stand for "Ruthless Ass Insane Disciples Everywhere Running S**t." For Blood gang members it may stand for "Run After I Die Erickette." Dallas Cowboys sportswear is worn by Chicago-based and West Coast-based street gangs. For Crip gangs, the letters of the team name stand for, "Crips Out West Bangin' On You Slobs."
This type of association is not limited to sports team attire. It can also be used with nationally known brand names. The Adidas brand shoe has been popular with many gang members. At one time, for Crip gangs, the brand name stood for "All Day I Disrespect All Slobs." Nike brand shoes are very popular with many types of Black gangs. For them, the letters of the brand name represent, "Niggas Insane Killing Everybody." The Fila brand has been adopted by the Folk Nation gang the Disciples. The letters represent for them, "Folks In Love Always."
British Knight brand sports shoes are also popular with Crip gang members. The letters BK for them represent "Blood Killers." A person in theory could wear no distinguishing color of clothing or sports attire and be able to support his gang affiliation just by wearing a brand-name pair of shoes.
Sometimes the number on a sports jersey carries a specific meaning for a gang. For example, many Southern Californian gang members wear a blue-and-white colored sports jersey with the number 13 on it. If you remember, 13 represents the thirteenth letter of the alphabet, the letter "M." For Hispanic gang members, this letter signifies an alliance with the Mexican Mafia prison gang. It is also another way to advertise that the wearer is from Southern California.