On Thursday evening, Ben and Jerry's ice cream company took a vocal stand in support of the Black Lives Matter movement. The franchise issued a statement detailing their backing, reports Yahoo.
"They matter because they are children, brothers, sisters, mothers, and fathers," the statement reads. "They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity."
"It's been hard to watch the list of unarmed Black Americans killed by law enforcement officers grow longer and longer," the statement continues. "We understand that numerous Black Americans and white Americans have profoundly different experiences and outcomes with law enforcement and the criminal justice system. That's why it's become clear to us at Ben & Jerry's that we have a moral obligation to take a stand now for justice and for Black lives."
Their stance later prompted a comical hashtag on Twitter where social media users decided to create names for new ice cream flavors.