Police Magazine Logo
MenuMENU
SearchSEARCH

Make It Stick

"Watch the Hands!" —J.D. "Buck" Savage

February 1, 2008
Make It Stick

 

4 min to read


"Watch the Hands!" —J.D. "Buck" Savage

The French have a saying; in fact, they are full of sayings, unfortunately none of them is pertinent right this second, but it makes the point that everyone has sayings. The French tend to have rather pithy ones, while the Irish tend to have warm ones. Sayings come in many forms and meanings and each of us finds ourselves drawn to the ones that carry the most meaning or simply make us sound wiser than we are.

Ad Loading...

One of my favorites is: "Never wrestle with a pig; you both get dirty and the pig likes it." I like to use it from time to time to make the point I am no longer interested in continuing an argument that I am losing. I will say this as I look away with a bemused expression that makes me appear bored and intelligent all at the same time.

Good sayings are easy to remember and make us better at what we do. They teach us life lessons or give us insights without the pain of experiencing them. I bet right now you can think of three or four sayings that allow you to remember to act or even more important not act a certain way.

While my face never did get "stuck that way," my grandmother's warning did change the faces I made. Recently, I was reading a book about ideas that "stick" with us. The authors explain the traits an idea should have for it to be easy to remember for a long time and help modify our behavior.

As a law enforcement trainer, I am always looking for ways to get my ideas across better. Over the years some have worked well, some haven't. Humor works well but it is also a good way to end up in sensitivity camp being reprogrammed. I have been to that woodshed a few times…Buck Savage was a great idea but not everybody thought it was funny and a few of those were high above me in the organizational chart.

Many folks come into a class or meeting not as participants, but as monitors, and humor is one of the trip wires of political correctness. But sayings are another thing. They tend to not push negative buttons but instead give us images that reinforce our points and allow them to be retained longer. I think we need more sayings in law enforcement.

Ad Loading...

Here is a good example: When I say "the 21-foot rule," crime fighters instantly recognize what it means. They probably saw it demonstrated in the academy, and they remember the safety message with just this simple saying. On the other hand, trainers often express their ideas in very smart sounding ways such as "a subject who is armed with an edged weapon and seven meters or closer to an officer with a holstered weapon will, in all probability, be able to successfully reach the officer prior to said officer drawing the holstered weapon and delivering two rounds." Sounds smart but it isn't very memorable.

Which is the goal! We need to make our training memorable; it needs to be "sticky!" In their book, "Made to Stick," Chip Heath and Dan Heath explain how our brains remember ideas and how we can make things easier to recall. One way is through memorable sayings.

A profession that faces so many risks needs to have lots of memorable lessons that mitigate those risks. I think we need to make up a bunch of sayings and plaster them all around. Things like "routine is what we are doing right before we get hurt," "bad guys' cars break down too," and "saw drunk, arrested same" have meaning for us that we can recall easily and help us stay safe, write reports better, or just generally do our jobs better.

So, the next time you are writing a general order, preparing an in-service class, or writing an academy lesson plan think about the core ideas you are trying to convey and make them stick when they hit the brains of the folks you are trying to change.

Topics:Patrol
Subscribe to our newsletter

More Patrol

Police officer in a darkened hallway holding a flashlight and headline 5 Things to Know When Buying Patrol Lights, and POLICE logo.
PatrolApril 16, 2026

5 Things to Know When Buying Patrol Lights

Whether it’s time to buy a personal patrol light or make the decision for the next department-issued patrol light, what do you need to know? How do you weigh the different variables and make the best choice?

Read More →
Group of men and women seated in a circle around a room as one woman stands and leads discussion.
PatrolApril 9, 2026

Warriors Heart’s Mission to Serve America’s Veterans and First Responders

Warriors Heart works closely with federal and community partners to expand treatment options for veterans and first responders. By combining specialized clinical care with a peer-driven recovery environment, the program helps warriors rebuild strength, restore relationships, and rediscover purpose.

Read More →
Black background with police card lights and logo for POLICE, with headline in yellow: How are LE Boots Different for Women
Patrolby Wayne ParhamApril 9, 2026

How are LE Boots Different for Women?

Boots fit differently for men and women, so how are law enforcement boots for women designed differently from those worn by men? In this video, Kyle Ferdyn, of Garmont Tactical, shares all the details.

Read More →
Ad Loading...
Man standing in desert talking on radio.
PatrolApril 9, 2026

Motorola Solutions Extends Resilient, Mission-Critical Communications and AI with T-Satellite from T-Mobile

A collaboration between Motorola Solutions and T-Mobile helps deliver uninterrupted situational awareness and access to AI wherever the mission leads, enabled by satellite connectivity for Motorola Solutions' APX NEXT smart radios.

Read More →
Las Vegas skyline at dusk with headline 2026 Vision FirstNet Users Summit, dates for the event, and diagonally at bottom right words Registration Open.
PatrolApril 9, 2026

Registration Now Open for 2026 Vision FirstNet Users Summit

Registration is now open for the 2026 Vision FirstNet Users Summit. The Summit is an opportunity to connect with local and federal leaders, specifically the FirstNet Authority, which is hosting a track at the event this year.

Read More →
Two chest rig packs in camo in front of a blue themed SWAT background and a logo for Tasmanian Tiger.
PatrolApril 6, 2026

Tasmanian Tiger Launches Modular Chest Rig 4xM4 & Modular Chest Rig Pack for LE

Tasmanian Tiger has expanded its Modular Load-Carrying System with the new Modular Chest Rig 4xM4 and Modular Chest Rig Pack. Both provide adaptable, low-profile load options for military, law enforcement, and SWAT missions.

Read More →
Ad Loading...
Security worker watching computer monitors, with a white area at top with a logo for ZeroEyes.
PatrolApril 2, 2026

ZeroEyes Expands from AI Gun Detection to Knife Detection & Suspect Tracking

ZeroEyes has launched three new product categories to extend beyond firearms to address additional acute safety threats and basic security needs. Knife detection and suspect tracking are now also available.

Read More →
GALLS logo against a white box set atop a blue-tinted map of Tennessee.
PatrolApril 2, 2026

GALLS Acquires CMS Uniforms

GALLS has acquired CMS Uniforms and Equipment, Inc., a prominent regional provider based in Nashville, Tennessee. CMS Uniforms, founded in 2000, has built a reputation for delivering stellar customer service and managing complex uniform programs for more than 670 accounts.

Read More →
Police drone hovering over its charging nest against a blue sky background.
PatrolMarch 26, 2026

Brinc Unveils Guardian, Launching the Next Era of Drone as First Responder

Brinc’s new Guardian delivers 24/7 operations, Starlink connectivity, and a robotic charging nest that can swap batteries and change payload configurations without human intervention.

Read More →
Ad Loading...
image of trooper, shown from waist down, standing beside a police cruiser along the road and at right a headline Slow Down Move Over.
PatrolMarch 19, 2026

Colorado State Patrol Releases 2025 Struck-By Analysis

The Colorado State Patrol, after analyzing its 2025 struck-by incidents, identified one area for improvement: using traffic cones to provide advanced warning before the cruiser's location. Here is the agency’s final data.

Read More →