Land was mentor and commander of Gunnery Sgt. Carlos Hathcock II, the deadliest Marine sniper in the Vietnam War. As Land said, "If it wasn't for Carlos Hathcock, no one would have ever heard of me."
But there was more to Land's distinguished service than just training Hathcock. Land helped establish the Marine Corp's Scout-Sniper School.
In his presentation, Land discussed the history of the military sniper and the development of current U.S. military training programs. He also praised the Marine snipers serving in Iraq and Afghanistan. "We couldn't have held a candle to these youngsters today," he said.
Land strongly recommended that police agencies not use the term "sniper" for their precision rifle shooters. "Most people view the term 'sniper' with revulsion and you don't want that. Sniper is a very negative word."
For today's police precision rifle operators, Land offered advice to help deal with the psychological impact of taking a life through a rifle scope. "You have to mentally rehearse what will happen when you drop the hammer," he said. "You have to follow through on the event, and you have to reassure yourself that you were protecting your troops and you were the best person to do it."