Now that ex-doper (still hippie) meant well. So did the educational system. Their goal was to keep the kids of the 1970s clean and sober. But they were trying to drain a raging river with a bailing bucket.
Hipster culture told us that drugs and alcohol were "cool." Rock stars sang about the stuff, movie and TV comedians joked about the stuff, and-as George Carlin so eloquently stated-TV advertising preached to us that the solution to every ill was "Two in the mouth," as in "take two aspirin and call me in the morning."
So "drug awareness" day was a colossal failure. My high school class (1977) and the classes that immediately followed it were likely the most drug-addled population cohort in American history. ("That '70s Show" was only a slight exaggeration.)
Roughly a decade after my cohort was exposed to drug awareness, Chief Daryl Gates of the Los Angeles Police Department helped create Drug Abuse Resistance Education (D.A.R.E.). The concept was simple: Instead of sending ex-dopers into the schools for one day, they would send specially educated cops into the schools for numerous sessions starting in kindergarten and ending in 10th grade. The goal was not just to keep kids off drugs but also to keep them out of gangs.
D.A.R.E. is a controversial program. Some academics see it as so ineffective that they have released studies showing D.A.R.E. students are just as likely, if not more likely, than non-D.A.R.E. students to abuse drugs and alcohol. Some in law enforcement see D.A.R.E. as a touchy-feely waste of time and personnel. D.A.R.E. also has its defenders.