The Click it or Ticket Campaign conducted across eight southeastern states in May delivered a record increase in seat belt use and will result in hundreds of lives saved. Belt use jumped nine percentage points, meaning more than 4.4 million additional people are buckling up. Over the course of a year this increase could save 659 lives and $1 billion in health care costs.
The Click It or Ticket high visibility enforcement program combines intense enforcement with paid advertising to notify the public about the enforcement. The goal is to encourage people to buckle up to avoid a ticket. The model is based on years of research showing that for many people who don't wear seat belts -- especially young people -- the possibility of receiving a ticket is a more powerful incentive than the threat of injury or death.