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Brian Willis

Officer (Ret.)

Brian Willis is an internationally recognized thought leader, trainer and speaker. Brian draws on his 25 years of law enforcement experience as a full time police officer and over 20 years of training experience providing cutting edge training to law enforcement officers and trainers throughout North America. Brian is the President of the innovative training company Winning Mind Training. He is the editor and publisher of the highly acclaimed books W.I.N.: Critical Issues in Training and Leading Warriors and W.I.N. 2: Insights Into Training and Leading Warriors and If I Knew Then: Life Lessons From Cops on the Street (www.warriorspiritbooks.com). Brian serves as Deputy Executive Director for the International Law Enforcement Educators and Trainers Association www.ileeta.com. He is the past editor of the ILEETA Review and writes a regular column for the ILEETA Use of Force Journal. Brian can be reached through his website at www.winningmindtraining.com.

Inside the Badge by Brian WillisFebruary 23, 2011

Self Talk Statements for Officers

This post continues with the theme of self talk by looking at creating powerful self-talk statements you can use to enhance your self image and change some of the limiting beliefs in your subconscious.

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Inside the Badge by Brian WillisJanuary 28, 2011

Self Talk: Taking Charge of Your Internal Dialogue

If you're like most people, you likely discovered that some of those conversations were very positive and upbeat, while others were very negative. The positive, upbeat conversations are reflective of those areas of our life where you have a positive self image.

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Inside the Badge by Brian WillisDecember 17, 2010

Self Talk: Auditing Your Internal Dialogue

As my friend Bob Brenner says, "The most important conversations you will ever have are with yourself, about yourself, in the privacy of your own mind."

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Inside the Badge by Brian WillisNovember 12, 2010

Imagine Or Visualize?

It's important to understand that the subconscious mind processes information literally. Therefore, visual language may only speak to those who process images in pictures.

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Inside the Badge by Brian WillisOctober 29, 2010

Visualization Doesn't Work for All Officers

Law enforcement training has embraced this theory of information processing and adapted it to mental preparation and conditioning. Based on information from the world of athletics, visualization techniques are seen as proven a method of ingraining the most desirable programs into the subconscious mind.

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Inside the Badge by Brian WillisOctober 15, 2010

The Scale of Desirability and Fatal Funnel

If you understand how the mind works, then you'll understand the power of words to program the subconscious mind for success or failure. In this week's post, we'll continue with that line of thought by examining the "scale of desirability" and "fatal funnel."

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Inside the Badge by Brian WillisSeptember 29, 2010

Eliminate These 'D' Words From Your Vocabulary

The first step to positively communicate is to delete the word "don't" from your vocabulary. The rationale behind this is simple. When you use the word "don't" as part of your feedback or direction, your mind must first figure out what it is not supposed to do.

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Inside the Badge by Brian WillisSeptember 14, 2010

Do You Want to Win or Just Survive?

It's crucial for law enforcement officers to understand the power of words. It is not just semantics. It is often the difference between programming your subconscious for success or for failure. In some cases, it can be the difference between life and death.

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Inside the Badge by Brian WillisAugust 24, 2010

Your Subconscious Mind

In order for law enforcement professionals to effectively use the skills, tactics and equipment provided to them, they must first prepare and condition their minds.

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Inside the Badge by Brian WillisAugust 3, 2010

Train With Imagination and Emotion

If you truly want to fight the way you train, then you need to train with imagination and emotion. Training with imagination and emotion means YOU need to make training real for you every time you train.

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