The Olympics held a powerful fascination for me when I was a youngster. American amateurs playing against Soviet "chemistry experiments" made for intense competition and very satisfying victories, when we got them. Today, a lot of the Olympic sports are pros versus pros, and they don't bring the same sense of achievement as in the past. Don't get me wrong, I still find watching intense competition, with an undercurrent of nationalism, invigorating, but the recent Olympics in Rio provided a lot more than cheering for our women winning the Gold in Basketball … they also presented us with a powerful morality play.
We all know the story. A group of America's elite swimmers got a bit toasted partying with the French team, then went to a gas station, did some damage, got confronted by security (who happened to be an off-duty police officer), and later claimed they were robbed. No amount of polish will ever remove the stain on these fellows' reputation. One of the most sobering moments in this debacle came during an interview with a marketing specialist who explained that the main star of this drama, Ryan Lochte, went from being a multi-millionaire spokesman for products to a pariah who couldn't sell lemonade on the street corner.









