I feel that there is a serious difference between a "firearms instructor" and a "range officer." This is not necessarily reflected in your agency's titles. These are the definitions I believe should be used for terms we tend to use interchangeably, and not always accurately. According to my definition, a firearms instructor is someone who can watch a shooter and diagnose-yes, diagnose-what the shooter is doing wrong and correct it. A range officer is nothing more than a qualification officer who stands on the line and scores targets. Range officers have no idea how to improve a shooter and, all too often, don't even care. This is not the type of person you want taking the stand in defense of your agency and training program in the event of a lawsuit.
A firearms instructor is someone who has the skill and ability to take his or her students to a facility that is less than desirable and still get results with a meaningful program. This same person can also take the stand in defense of both an agency and its program and articulate its validity.
I have seen some terrific, actually ingenious, ideas come from small agency firearms instructors who train in gravel pits or creek beds. I've also seen a few large agency instructors become totally lost if they don't have their pneumatic turning or pop-up targets, simulation systems, laser guns, or some other high-tech piece of equipment they have come to rely on.
This being said, the first step to enhancing combat weaponcraft agencywide is to get one or more good firearms instructors. Don't pick the best hunter or the most senior officer on the department; pick an officer who really wants the job. Such enthusiasm will translate into a person who will go the extra mile by reading about and seeking training on his or her own time, as well as networking with other instructors and surfing the Internet for more information.
At the same time, don't let this officer go stale. Send him or her to training beyond what is required by your state to be certified as a firearms instructor. Conferences such as those held annually by the American Society of Law Enforcement Trainers (ASLET) and the International Association of Law Enforcement Firearms Instructors (IALEFI) are an excellent way for an instructor to network, receive new information, and to generally "recharge the batteries." IALEFI holds smaller regional training conferences across the country for the express purpose of reaching a greater number of instructors and keeping them up to date with new ideas.