Determining when car vs. pedestrian crashes occur will also assist in a targeted response. Certainly pedestrian traffic is different at 3 a.m. as opposed to 3 p.m. Research shows that most pedestrian injuries happen between 3 p.m. and 6 p.m. Pedestrian fatalities generally occur between 5:30 p.m. and 11 p.m. Determining when the crashes occur will help create a profile of a victim.
In creating a profile of the victim, also consider changes in the demographic make-up of the community. Building a retirement age condominium complex will lead to an influx of elderly pedestrians, who generally need more time to get across a street, so re-timing lights may be necessary. Similarly, building a new school will increase the number of (generally inattentive) pre-teen pedestrians, especially before school starts and after it ends for the day. Increased enforcement at these times may be necessary to reduce crashes.
Also be aware of other factors that contribute to a lack of pedestrian awareness, including the weather. For example, in cold weather, pedestrians often bundle up with hoods, hats, and scarves, which impede their view.
A good way to develop a response is to create a brief questionnaire for officers who investigate car vs. pedestrian crashes. This questionnaire can help establish what a pedestrian was doing before the crash (drinking, jogging, talking on a cell phone, etc.). If applicable, the pedestrian should be asked, "What caused you to enter the road illegally?" Responses will vary from impatience, to the distance between corners, to intoxication.
The final step in formulating a response is to observe traffic patterns in the area at the most frequent times for car vs. pedestrian crashes. This real-time observation will add dimension and perspective to the statistics that have been accumulated, and will allow you to objectively and systematically establish the true causes of the crashes. These observations can be enhanced if there is a similar street with similar traffic patterns but with fewer car vs. pedestrian crashes. Observing the "safer" street may give insights as to what should be done on the dangerous street.