POLICE Logo
MenuMENU
SearchSEARCH

30 Years and Still Going Strong

Give or take a few weeks, Police Magazine was born 30 years ago this month as Police Product News. The magazine was the brainchild of Rodney A. Dornsife, its first editor and a San Diego cop. And like many small magazine startups it was a family project. Rod’s brother Chad was the advertising director, and according to Chad their father worked distribution.

October 1, 2006
3 min to read


Give or take a few weeks, Police Magazine was born 30 years ago this month as Police Product News. The magazine was the brainchild of Rodney A. Dornsife, its first editor and a San Diego cop. And like many small magazine startups it was a family project. Rod's brother Chad was the advertising director, and according to Chad their father worked distribution.

To promote their magazine, the Dornsifes produced posters of a beautiful young woman dressed in a sexy motorcycle cop uniform posing next to a Kawasaki police bike. They then dropped off the posters and boxes of their first issue to police stations across the West.

The cheesecake photography worked and the promotional poster became one of the signatures of the magazine. Its "Do You Have Court Today?" calendars are still remembered fondly by cops who read Police from 1976 to the early 1980s when the calendars were discontinued.

Times changed. And the magazine changed with them.

For example, the first edition of Police Product News featured ads for revolver holsters, speed loaders, and speed loader pouches. Today, there may still be a few cops using revolvers as their primary sidearms, but the semi-auto dominates and our gun ads reflect that fact.

The rise of the semi-auto wasn't the only major change in police technology, equipment, and tactics in the last 30 years. Here's a quick look at just some of the gear, equipment, and tactics that you now take for granted that were developed in the last three decades.

Ballistic Vests. Yes, the six-point Kevlar police ballistic vest was developed in the early 1970s. But it really came on line about the time that Police Product News was launched. An ad in the first issue touts the 76th save for a Second Chance vest. Currently, Second Chance (now part of Armor Holdings) says its vests have saved 987 officers. Since 1976, thousands of officers have been saved by the fact that their agencies mandate that they wear ballistic vests on duty.

OC Spray. Some police in 1976 had CS and CN gas sprays on their belts. They were much less effective than OC and not nearly as common in patrol use.

Tasers. Yes, police had Tasers in 1976, but they were much weaker, much bulkier weapons than the M26 or X26 that's now on the belts of patrol officers nationwide.

SWAT. SWAT was developed in Los Angeles in the late 1960s in response to the Watts riots. But the concept really caught on in the mid-1970s and early 1980s.

Hostage / Crisis Negotiation. This concept was developed following the Munich Olympics Massacre in 1972. It reached American police agencies a few years later and became widespread in the 1980s and 1990s.

Patrol Rifles. For a century, the standard long gun of the American police officer was the 12-gauge shotgun. Many agencies adopted patrol rifles, usually AR-15 variations, following the 1997 North Hollywood bank robbery.

Communications. Where do we start this discussion? In 1976, you had your car radio, bulky walkie-talkies, or pay phones. Now you have car computers, small digital radios that clip to your belts, and cell phones.

That's just a small sample of the law enforcement innovations that have changed police work since the Dornsifes launched Police Product News 30 years ago. But one thing that hasn't changed in the last three decades is the mission of this magazine. Rod Dornsife wrote in his first editorial that this is the magazine for the "working cop." That's still our mission at Police, and it always will be.

Thank you for reading Police and a special thank you to the officers who have read this magazine all of the last 30 years. We hope you'll be with us another 30.

Subscribe to our newsletter

More Patrol

image of men on bicycles and women competing in martial arts and a log for the US Police & Fire Championships
PatrolDecember 10, 2025

Police & Fire Championships Expands Athlete Eligibility

The US Police & Fire Championships is now open to all employees – sworn, civilian, administrative, technical, and support staff – who work directly for an eligible public safety agency.

Read More →
Thumbnail for video series POLICE Topics, Tactic & TIps against a black background and an illuminated police car light bar. Headline for Tips for Watching the Hands
Sponsoredby Wayne ParhamDecember 5, 2025

Tips for Watching the Hands

How can officers better “watch the hands”? Mike Willis, Law Enforcement National Training and Program Director for the US Deputy Sheriff's Association, shares some tips.

Read More →
Thumbnail for video series POLICE Topics, Tactics & Tips with yellow headline 10 Tips for Felony/High-Risk Stops.
Sponsoredby Wayne ParhamDecember 3, 2025

10 Tips for Felony/High-Risk Stops

What steps can officers take to stay safer during felony or high-risk vehicle stops? Here are 10 tips from Mike Willis, Law Enforcement National Training and Program Director for the US Deputy Sheriff's Association.

Read More →
Ad Loading...
Screenshot of compute screen showing a blurred license plate compared to an image where the image has been enhanced to show the numbers and letters.
Patrolby Edited by StaffNovember 25, 2025

Amped Highlights Power Behind Amped FIVE Software

Amped FIVE empowers you to advance your investigations with confidence and precision, from the crime scene all the way to the courtroom.

Read More →
Background orange tinted image of southern California with pushpin marking Burbank. Headline reads K-9 Killed by Gunman, Burbank Police Department
PatrolNovember 24, 2025

Police K-9 Killed, Suspect Dies in Shootout with Cops

A Burbank Police Department K-9 was fatally shot over the weekend by a passenger who fled on foot from a traffic stop. The armed suspect was killed in a shootout with officers.

Read More →
Thumbnail image with blue and red police lights against a black background, large POLICE logo, headline for From the Show Floor: InVeris
Patrolby Wayne ParhamNovember 23, 2025

From the Show Floor: InVeris

In this video, learn about how InVeris provides training to law enforcement, including customized augmented reality scenarios. The augmented reality system can scan up to 10,000 square feet of real-life environments and create a curriculum based on those spaces.

Read More →
Ad Loading...
Thumbnail image for video series POLICE From the Show Floor featuring Polaris Government & Defense.
Patrolby Wayne ParhamNovember 19, 2025

From the Show Floor: Polaris Government & Defense

Learn about Polaris Government & Defense in this video as POLICE visits their show booth to discover their side-by-sides and the advantages they provide for agencies.

Read More →
2026 ford police brochure
SponsoredNovember 17, 2025

2026 Ford Pro™ Police & Special Service Vehicles Guide is Available for Download

Ford Pro™ meets the needs of law-enforcement agencies

Read More →
black background width image of police lights in middle and headline Dashcam Video Officers rescue Man from Burning Car
PatrolNovember 17, 2025

Dashcam Video Shows Officers Rescue Man from Burning Car

Dashcam video released by a New Jersey police department shows two of its officers rescuing an unconscious man from a burning car after a crash.

Read More →
Ad Loading...
blue background with image of a red dot sight and also second image of the red dot on a handgun lower right
PatrolNovember 17, 2025

Aimpoint COA optic + A-CUT Named Red Dot of the Year

The Aimpoint COA optic + A-CUT system has been named Red Dot of the Year by Guns & Ammo magazine. The new optic system was introduced in January 2025.

Read More →