Advertising Campaign Yields 42% Increase in Philly Police Recruits

A new advertising campaign calling for Philadelphia police recruits seems to be paying off. The ads aim to fill hundreds of vacancies in the department .

City Director of Human Resources Michael Zaccagni said thanks to some new money from city council, recruitment is up by 42% when compared to the previous two recruitment periods, WHYY reports.

“What we saw when we asked people where did you hear this from, the police website still comes up number one, but we saw an increase in SEPTA, billboard and Facebook,” Zaccagni said.

The city is also talking to people who signed up to find out exactly how they found out about the openings. Officials are now trying to determine how to spend additional funding for the next recruitment drive.