In an age of declining newspaper readership, shrinking ad revenues, and competition from broadcasters and the Internet, the best most papers can boast today is all the news that "fits the print." That's a reference to an old journalist joke that's common at mediocre papers: "We offer you all the news that fits the print," meaning all the available space in the publication.
But often editors are left with more material than they have room for in the pages of their publications. A decade ago, this stuff ended up in the trash. Of course, that was before the popularity of the graphic version of the Internet called the World Wide Web.
It was once believed that the Internet would run every print publication in America out of business some time in the first year of the then expected Gore presidency. But a funny thing happened on the way to print's inevitable extinction. The dinosaurs didn't lay down and decay into crude oil.
The Internet didn't bury print publications. It actually revitalized them. Almost every print pub has a corresponding Website, and that Website gives the editors a place to publish content that didn't fit the print, a way to build community with the readers, and a method for disseminating breaking news.
OK. I know you're asking, What's this got to do with the price of gasoline and meat?" Simple. This is all a roundabout way to ask you to take notice of some new features in POLICE magazine and on policemag.com.