Hedging Your Bets
As a standard rule of thumb in finance, an investor should always want to ensure that his or her portfolio is diversified. So don't place all of your child's money received from various birthday parties, allowances, small side jobs, and special life events in the stock market and certainly not in one stock. Spread it around. Just give consideration to having stocks in part of that spread. By investing in the stock market with companies that have been around for a long time and pay dividends, you will significantly increase your child's chance for financial security.
Companies like Coca-Cola (KO), AT&T (T), United Parcel Service (UPS), CSX Railroad (CSX), Disney (DIS), The Kellogg Company (K), Johnson and Johnson (JNJ), Walmart (WMT), Mattel Toys (MAT), and General Electric (GE) are a good place to start. They have strong histories and pay solid dividends.
As your children become older, around middle school age, begin to talk to them about the importance of saving and investing for the future. Let them get into the act. Help them look for companies to invest in based on their interests and known commercial products. You can also make it more fun by opening a small brokerage account of your own and competing against your children to see who creates the best return in a given month.
If children learn about finance when they are young they will have a different financial outlook, not only in their wallets and bank accounts but in their knowledge and attitude toward it. This gives them the opportunity to have that easier life you were looking for them to enjoy.