The authors also suggest there are 10 decision traps to look out for. Not just because you might fall into them, but so you can watch out for others who already have. Why someone is thinking one way or another is more important than what that person is thinking. Knowing how to recognize these in yourself and others will give you a big advantage. Watch out for these:
Plunging in: Your mistake becomes gathering information but reaching a premature conclusion. You fail to look at all sides of the issue you are working. You don't look at all the information. Problems are seldom one dimensional, and without looking at all angles you fall short. In other words, you act before you have all the facts.
Frame Blindness: This is where you set off to solve the wrong problem. You either overlook the best options or you lose sight of important objectives because you set up the wrong question. This is where your own bias comes into play. If you don't keep an open mind, you won't look at all the variables or options. A great deal of time and energy is spent following the wrong direction. The end always depends on the beginning.
Lack of Frame Control: If you don't know your frame you can't explain it to others. If you don’t understand the frame of others you can't understand their point of view. You also need to know when to re-frame. What is a good frame today may not be so tomorrow. Leave yourself room to maneuver. Don't get emotionally attached to one solution. The goal is to solve the problem or work through the issue.
Overconfidence in Your Judgment: This is where you fail to collect factual information because you are so sure of your assumptions and opinions. This usually manifests itself in the form of a senior person flexing their muscle on an issue. These are the guys that never leave their comfort zone, don't learn anything new, and fail to grow with the times. They often say things like, "this is the way we’ve always done it." Disco was great in its day too; today, not so much.