Boot manufacturer Danner launches its "Expert Overhaul" sweepstakes at participating retailers on October 1, 2007. The sweepstakes kicks off as the final touches on the restoration of a 1974 International Scout vehicle are made, rebuilt to Danner's "Expert" standards.
"The Scout is a classic American icon, similar to the tough, durable, authentic quality of Danner footwear that our customers so strongly appreciate and trust," said Erron Sorensen, vice president of marketing for Danner. "Our customers and Scout enthusiasts were with us every step of the way to ensure we were recreating the real thing by participating and voting online at www.dannerscout.com. After a four-month frame-off rebuild, it's time to give the Danner Scout away to one very lucky winner."