Bunnell never set out to be a TV star. Joining the Multnomah County (Ore.) Sheriff’s Department in 1969, he worked his way up the ranks to lead special enforcement and special investigation units and to be elected sheriff of the county. As the commander of a multijurisdictional narcotics task force, he also attracted local and national attention.
Part of that national attention came in the form of a segment on the ABC news magazine “20/20,” and it led to a friendship with Paul Stojanovich, a field producer on “20/20.” Stojanovich told Bunnell he had an idea for a reality show in which a team of camera people would follow law enforcement officers on duty. Bunnell dismissed the concept as “crazy,” believing that no police agency would ever let their day-to-day activities become the subject of a TV show.
Fortunately for Bunnell, Stojanovich was persistent. He sold the idea to the upstart Fox network in the late ’80s and titled the show “Cops.” At first, Bunnell’s prediction that no agency would want to be part of the show proved true. So Stojanovich called on Bunnell and asked him to approach the Multnomah County sheriff. Bunnell agreed, and fortunately for Stojanovich, Bunnell, and the millions of fans of the show, the sheriff loved the idea.
Over the years, Bunnell became more and more involved with the show. So much so that when Stojanovich produced a new show called “American Detective,” he asked Bunnell to audition as the host. Bunnell is now a common sight on Fox, hosting numerous law enforcement reality series.
Bunnell’s second career has taken him to places that he never could have imagined, but he believes it wouldn’t have been possible without the skills he learned as a deputy. “Police officers, just by the very nature of the job, learn how to communicate,” he says. “The best police officers can talk themselves into or out of any situation. If you have that trait, then I think it’s adaptable to many other ventures outside of law enforcement.”