The human brain is more powerful than any computer ever made, but that doesn't mean that it's without limitation. We are subject to cognitive biases that often lead us to make questionable and flawed decisions. Since our brains hate conflict and disagreement, they go to great lengths to avoid them. For that reason we tend to go with things that agree with us and our existing beliefs.
Cognitive dissonance is the holding of two competing beliefs at once. Since this is very hard, we gravitate to one belief and disregard the other. Once we do that, we search for information and like views that prove we are right. Since nobody likes to be wrong, we tend to agree with people who agree with us. In other words, decision-making is sometimes influenced by the path of least resistance.










