Smith & Warren has been offering the Super Bowl badges for three years now through a special licensing agreement with the NFL, according to Galperin who says the program is very popular. Some 4,000 badges have been purchased for Super Bowl XLVIII. And all 300 officers of the N.J. Transit Police Department plan to use the badges during the Super Bowl festivities.
“That’s what the NFL wants fans to experience,” says Galperin. “They want the host area to be transformed into Super Bowl USA.”