Oakley Standard Issue Launches Campaign to Show Customers How Ballistic Eyewear is Made

For more than 25 years, Oakley Standard Issue (Oakley SI) has been supplying American first responders and troops with protective eyewear. The company says its obsession with research and development continues to produce combat-ready equipment for those whose lives depend on their gear–and it is honored to have earned the respect of such men and women.

Launching early March and running through 2019, the #OakleySIOrigin campaign gives consumers a look behind the bunker doors of Oakley's more than 500,000 square-foot corporate headquarters and manufacturing facility in Foothill Ranch, CA.

Oakley says #OakleySIOrigin sets out to question what inspires and ignites the creation of its customers' go-to protective gear and where does it come from? Customers can follow along the ballistic eyewear's journey from idea to development to testing to manufacturing, ending with a 100% USA made piece of ballistic protective eyewear that meets their demands.

"Whether you are in your first day at military school, a seasoned police lieutenant, or decorated Military Veteran, Oakley SI is here to serve you," Oakley says.

Learn more at https://www.oakleysi.com/en-us/collections/oakleysi-origin?cid=OS-RPR_190307-OSI_Origin_PR_Press_Release and join the conversation with #OakleySIOrigin

About Oakley SI:

Oakley Standard Issue is a dedicated division within Oakley Inc. that is committed to serving the specific needs of the U.S. military, government, law enforcement, fire, and EMS professionals. Oakley’s partnership with the U.S. Armed Forces began in the 1980s. The alliance was formed to develop new technologies that improve the safety, performance, and comfort of service members and public safety professionals. This passion has driven the creation of the Oakley SI line, offering unprecedented optical clarity while maintaining ultimate levels of protection. New generations of products are constantly being developed at Oakley’s research and development facility in Foothill Ranch, CA. Each of these innovations redefine the perception of performance eyewear.