For most established columnists, an inevitable decline in readership awaits them. People who've enjoyed infinitesimally greater patronage than I—writers like Dave Barry, Bob Greene, Anne Landers, and Rush Limbaugh—have experienced their own peaks and valleys.
Sometimes, as in the case of Landers, their demographic erodes in part due to a synergy between the author's advancing age and the accessibility of younger, hipper, and more "relatable" personages in other media (think: Dr. Drew on MTV). Personal behavior can play a role, as Barry and Greene can attest. Then there are those whose literary fates are more or less self-determining, such as reviewers of typewriters, Beta videos, Palm Pilots, and other media cast-offs and has-beens.
Perhaps the saddest cause is also the most preventable: That which has come through self-immolating statements made by the author, either in writing or over the air. In fact, it is Limbaugh's latest embroglio that has me taking a second look at my efforts herein.
I came out of the gates guns ablazin' with columns advocating everything from goofing off in the workplace to the timely exercise of profanity. Freed from the asinine anal-retentive "Thou shalt not offend at all costs" strictures of the Los Angeles County Sheriff's Department, I indulged myself in a manner I would not have previously thought possible. Objectivity was something I was expected to pursue in feature stories and articles. When it came to blogging, I could write of what I wanted and as I wanted. No kid in a candy store has ever been happier.
Throughout, my admittedly flippant tone has belied a genuine concern about what I am saying and how I am perceived in saying it. On those occasions when vigilance fails me and an astute reader calls me on my ill-considered use of "yoctosecond" when "nanosecond" would have sufficed, my only recourse is to express sincere remorse and a promise to not replicate the error.