Simply put, some SWAT teams have poor reputations in their departments. These teams are usually viewed as arrogant, unapproachable, elitist, too slow to respond, and seldom requested. In contrast, teams with good reputations are respected, considered approachable, non-elitist, respond rapidly, and stay busy.
A SWAT unit's reputation is earned through experience. SWAT exists to protect and serve citizens and fellow officers. It's critical that every SWAT team has a good reputation. Any team that doesn't, needs to do whatever it takes to fix that immediately.
SWAT's reputation in its own agency is sometimes overlooked. However, there's no higher sign of respect for any SWAT team than to be respected by their fellow officers. That reputation needs to be mutual. Because we're all in this together.
There's an old saying from SWAT's early years, "When citizens are in trouble, they call the police. When police are in trouble, they call SWAT."
Just as citizens need to feel they can call police when they're in trouble or need help; police need to feel the same about counting on their SWAT teams when they're in trouble or need help. There should never be any bad blood or friction between SWAT and the rest of their agency. If any exists, it needs to be nipped in the bud immediately.