Can Ford Sustain Its Dominance of the LE Vehicle Market?
Ford has maintained more than 70 percent of the market for law enforcement vehicles for the past 15 years, and now faces stiff new competition from other Detroit automakers.
The two Ford Police Interceptors will be built at the Chicago Assembly Plant, which was announced at a Sept. 1 reveal. Photo courtesy of Ford Motor Co.
The Ford Motor Co. has announced its second new police vehicle in what has become a crowded field that will soon be available to law enforcement agencies.
On Sept. 1, the company announced and gave details about its Ford Police Interceptor Utility, a complement to its Taurus-based patrol car unveiled in March. These vehicles will be available at the end of 2011 for model year 2012.
Ford has maintained more than 70 percent of the market for law enforcement vehicles for the past 15 years with the workhorse Crown Vic Police Interceptor, which will be retired. Stiff new competition is arriving from the other Detroit automakers.
The new Ford police vehicles face competition from other new patrol cars such as the 2011 Dodge Charger Pursuit and 2011 Chevrolet Caprice PPV, as well as the existing pursuit-rated Chevrolet Tahoe SUV and Chevrolet Impala.
POLICE Magazine will bring you all the news about the new vehicle tomorrow, when it is unveiled. You can view a webcast of the reveal that's scheduled for noon (West Coast time).
Will Ford lose significant ground to these new vehicles? Post your comment below. We'd like to read your viewpoint.
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