Police Magazine Logo
MenuMENU
SearchSEARCH

Make It Stick

"Watch the Hands!" —J.D. "Buck" Savage

February 1, 2008
Make It Stick

 

4 min to read


"Watch the Hands!" —J.D. "Buck" Savage

The French have a saying; in fact, they are full of sayings, unfortunately none of them is pertinent right this second, but it makes the point that everyone has sayings. The French tend to have rather pithy ones, while the Irish tend to have warm ones. Sayings come in many forms and meanings and each of us finds ourselves drawn to the ones that carry the most meaning or simply make us sound wiser than we are.

Ad Loading...

One of my favorites is: "Never wrestle with a pig; you both get dirty and the pig likes it." I like to use it from time to time to make the point I am no longer interested in continuing an argument that I am losing. I will say this as I look away with a bemused expression that makes me appear bored and intelligent all at the same time.

Good sayings are easy to remember and make us better at what we do. They teach us life lessons or give us insights without the pain of experiencing them. I bet right now you can think of three or four sayings that allow you to remember to act or even more important not act a certain way.

While my face never did get "stuck that way," my grandmother's warning did change the faces I made. Recently, I was reading a book about ideas that "stick" with us. The authors explain the traits an idea should have for it to be easy to remember for a long time and help modify our behavior.

As a law enforcement trainer, I am always looking for ways to get my ideas across better. Over the years some have worked well, some haven't. Humor works well but it is also a good way to end up in sensitivity camp being reprogrammed. I have been to that woodshed a few times…Buck Savage was a great idea but not everybody thought it was funny and a few of those were high above me in the organizational chart.

Many folks come into a class or meeting not as participants, but as monitors, and humor is one of the trip wires of political correctness. But sayings are another thing. They tend to not push negative buttons but instead give us images that reinforce our points and allow them to be retained longer. I think we need more sayings in law enforcement.

Ad Loading...

Here is a good example: When I say "the 21-foot rule," crime fighters instantly recognize what it means. They probably saw it demonstrated in the academy, and they remember the safety message with just this simple saying. On the other hand, trainers often express their ideas in very smart sounding ways such as "a subject who is armed with an edged weapon and seven meters or closer to an officer with a holstered weapon will, in all probability, be able to successfully reach the officer prior to said officer drawing the holstered weapon and delivering two rounds." Sounds smart but it isn't very memorable.

Which is the goal! We need to make our training memorable; it needs to be "sticky!" In their book, "Made to Stick," Chip Heath and Dan Heath explain how our brains remember ideas and how we can make things easier to recall. One way is through memorable sayings.

A profession that faces so many risks needs to have lots of memorable lessons that mitigate those risks. I think we need to make up a bunch of sayings and plaster them all around. Things like "routine is what we are doing right before we get hurt," "bad guys' cars break down too," and "saw drunk, arrested same" have meaning for us that we can recall easily and help us stay safe, write reports better, or just generally do our jobs better.

So, the next time you are writing a general order, preparing an in-service class, or writing an academy lesson plan think about the core ideas you are trying to convey and make them stick when they hit the brains of the folks you are trying to change.

Topics:Patrol
Subscribe to our newsletter

More Patrol

Hands insert an Adept Armor protective plate into a camouflage tactical plate carrier, demonstrating how the armor plate fits inside the vest.
PatrolSeptember 17, 2026

Adept Armor Introduces Two New Rifle Plates

Adept Armor has launched two new Level IV ballistic plates, the Emperor and the Archon Mark 2, which brings Adept Armor’s new Quatroid ceramic to the high-threat, performance-value center of the range at 5.2 pounds.

Read More →
Open Benchmade folding knife with a bronze-colored blade, textured dark handle, and braided lanyard resting on weathered wooden boards.
Patrolby Wayne ParhamSeptember 17, 2026

POLICE Product Test: Benchmade Bailout

The Benchmade Bailout is a slim, lightweight carry knife with a deep-ride pocket clip and comes in a variety of blade steels and scales. Here is a detailed review of the Taiga Green Bailout, released earlier this year.

Read More →
Officer of the Month graphic honoring Deputy Lorne Juday of the Osceola County, Michigan, Sheriff’s Office for July 2026, featuring a portrait of Juday in uniform.
PatrolSeptember 17, 2026

NLEOMF Announces July 2026 Officer of the Month

NLEOMF honored a Michigan deputy sheriff as the July 2026 Officer of the Month for rescuing a trapped driver from a burning vehicle following a Fourth of July crash.

Read More →
Ad Loading...
Streamlight promotional graphic featuring the LiteBox 1 Million handheld light and Portable Scene Light III, highlighting products displayed for the 2026 National Safety Council Safety Congress & Expo in Indianapolis, Sept. 14–16.
PatrolSeptember 10, 2026

Streamlight to Showcase Newest Lighting Products at National Safety Council’s Safety Congress & Expo 2026

Streamlight will showcase its latest lights, including the Portable Scene Light III and the LiteBox 1Million, at the 2026 National Safety Council (NSC) Safety Congress & Expo.

Read More →
Graphic promoting the 2027 World Police & Fire Games in Perth, Australia, featuring an aerial city view and photos of international participants carrying Brazilian and Australian flags.
PatrolSeptember 10, 2026

The 2027 World Police & Fire Games Set for Perth, Australia

The 2027 World Police & Fire Games (WPFG) will take place in Perth, Western Australia, from Friday, March 12 through Sunday, March 21, 2027.

Read More →
New York City skyline at night with the Tribute in Light beams illuminating the sky in remembrance of September 11, with the 5.11 logo in the upper left.
PatrolSeptember 10, 2026

5.11 Partners with National Fallen Firefighters Foundation to Support #ForThe343

5.11 has joined the nationwide movement honoring the 343 New York City Fire Department firefighters lost on Sept. 11, 2001.

Read More →
Ad Loading...
Team Wendy graphic announcing sponsorship of the Jorge Pastore Foundation, featuring a black-and-white photo of Austin Police Officer Jorge Pastore, whose end of watch was November 11, 2023.
PatrolAugust 27, 2026

Team Wendy Announces Title Sponsorship of the Jorge Pastore Foundation

Team Wendy’s 3-year partnership with the Jorge Pastore Foundation expands access to programs that strengthen those who serve.

Read More →
National Law Enforcement Officers Memorial Fund graphic for the 2026 9/11 commemoration ceremony beside a close-up of a police officer’s badge, with blurred emergency lights in the background.
PatrolAugust 27, 2026

National Law Enforcement Memorial and Museum Hosting 9/11 25th-Year Commemoration Ceremony

The National Law Enforcement Memorial and Museum is hosting a 9/11 25th Year Commemoration Ceremony on Sept. 11 at 4 p.m.

Read More →
Officer of the Month graphic for June 2026 honoring officers of the Chico, California, Police Department, featuring the department’s police badge and a rose emblem.
PatrolAugust 20, 2026

National Law Enforcement Officers Memorial Fund Announces June 2026 Officers of the Month

The National Law Enforcement Officers Memorial Fund (NLEOMF) named 15 officers of the Chico Police Department (California) as the Officers of the Month for June 2026 for their roles in responding to an active-shooter incident at a public library.

Read More →
Ad Loading...
Three smartphone screens display the Team Wendy community app, featuring tactical gear content, upcoming events, news, surveys, and navigation tools for warranty, sizing, and user profiles.
PatrolAugust 13, 2026

Team Wendy App Creates New Digital Hub for Helmet Owners

The Team Wendy Community App provides one location for warranty registration, size-fit tools, product updates, and community connection. For helmet owners, the new app creates a simpler path to the information and tools that matter most.

Read More →