Police Magazine Logo
MenuMENU
SearchSEARCH

Make It Stick

"Watch the Hands!" —J.D. "Buck" Savage

February 1, 2008
Make It Stick

 

4 min to read


"Watch the Hands!" —J.D. "Buck" Savage

The French have a saying; in fact, they are full of sayings, unfortunately none of them is pertinent right this second, but it makes the point that everyone has sayings. The French tend to have rather pithy ones, while the Irish tend to have warm ones. Sayings come in many forms and meanings and each of us finds ourselves drawn to the ones that carry the most meaning or simply make us sound wiser than we are.

Ad Loading...

One of my favorites is: "Never wrestle with a pig; you both get dirty and the pig likes it." I like to use it from time to time to make the point I am no longer interested in continuing an argument that I am losing. I will say this as I look away with a bemused expression that makes me appear bored and intelligent all at the same time.

Good sayings are easy to remember and make us better at what we do. They teach us life lessons or give us insights without the pain of experiencing them. I bet right now you can think of three or four sayings that allow you to remember to act or even more important not act a certain way.

While my face never did get "stuck that way," my grandmother's warning did change the faces I made. Recently, I was reading a book about ideas that "stick" with us. The authors explain the traits an idea should have for it to be easy to remember for a long time and help modify our behavior.

As a law enforcement trainer, I am always looking for ways to get my ideas across better. Over the years some have worked well, some haven't. Humor works well but it is also a good way to end up in sensitivity camp being reprogrammed. I have been to that woodshed a few times…Buck Savage was a great idea but not everybody thought it was funny and a few of those were high above me in the organizational chart.

Many folks come into a class or meeting not as participants, but as monitors, and humor is one of the trip wires of political correctness. But sayings are another thing. They tend to not push negative buttons but instead give us images that reinforce our points and allow them to be retained longer. I think we need more sayings in law enforcement.

Ad Loading...

Here is a good example: When I say "the 21-foot rule," crime fighters instantly recognize what it means. They probably saw it demonstrated in the academy, and they remember the safety message with just this simple saying. On the other hand, trainers often express their ideas in very smart sounding ways such as "a subject who is armed with an edged weapon and seven meters or closer to an officer with a holstered weapon will, in all probability, be able to successfully reach the officer prior to said officer drawing the holstered weapon and delivering two rounds." Sounds smart but it isn't very memorable.

Which is the goal! We need to make our training memorable; it needs to be "sticky!" In their book, "Made to Stick," Chip Heath and Dan Heath explain how our brains remember ideas and how we can make things easier to recall. One way is through memorable sayings.

A profession that faces so many risks needs to have lots of memorable lessons that mitigate those risks. I think we need to make up a bunch of sayings and plaster them all around. Things like "routine is what we are doing right before we get hurt," "bad guys' cars break down too," and "saw drunk, arrested same" have meaning for us that we can recall easily and help us stay safe, write reports better, or just generally do our jobs better.

So, the next time you are writing a general order, preparing an in-service class, or writing an academy lesson plan think about the core ideas you are trying to convey and make them stick when they hit the brains of the folks you are trying to change.

Topics:Patrol
Subscribe to our newsletter

More Patrol

graphic honoring fallen law enforcement officers featuring a uniformed officer holding a folded American flag, with bold text reading “2026 Roll Call of Heroes” and “363 Fallen Officers Honored,” alongside the National Law Enforcement Officers Memorial Fund logo.
PatrolMay 14, 2026

363 Fallen Officers Honored During National Police Week

In case you missed NELOMF’s annual Candlelight Vigil, here are all 363 names of the fallen officers whose names were added to the National Law Enforcement Officers Memorial this year.

Read More →
Graphic honoring New York City Police Department officers as “Officer of the Month” for March 2026. The image features portraits of Chief Aaron Edwards and Sergeant Luis Navarro alongside department and recognition text.
PatrolMay 14, 2026

NYPD Officers Who Responded Quickly During IED Incident Recognized as NLEOMF Officers of the Month

Chief Aaron Edwards and Sgt. Luis Navarro were recognized by NLEOMF as Officers of the Month for their response during an IED incident and their actions that helped prevent harm to the public.

Read More →
Infographic summarizing results from a national survey on policing reputation. Ten key findings cover public trust, communication, demographics, media influence, local policing, AI concerns, and emergency response, using charts, icons, and statistics throughout.
PatrolMay 14, 2026

National Police Survey Reveals How Americans View Policing Today

A new national survey offers a comprehensive look at how Americans view policing. The study uncovers public sentiment toward local vs. federal police, communications, crisis response, the use of AI in policing, and more.

Read More →
Ad Loading...
Product image of a Streamlight TLR-7 X tactical flashlight on a dark background. The compact black weapon-mounted light is shown in close-up beneath the Streamlight logo, highlighting its lens, controls, and mounting hardware.
PatrolMay 14, 2026

Streamlight TLR-7 X Selected as Standard Issue Pistol Light by Canadian Federal Police

The Canadian Federal Police will be adding a new duty pistol system, which will include Streamlight’s TLR-7 X and a Glock 45 MOS 7 pistol with a red dot sight.

Read More →
poeple dressed in dark clothing holding candles during a candlelight vigil.
PatrolMay 8, 2026

Fallen Law Enforcement Officers from Across the Country to be Honored During 38th Annual Candlelight Vigil on May 13th in Washington, D.C.

The National Law Enforcement Officers Memorial Fund (NLEOMF) will honor 363 fallen officers who have died in the line of duty as their names are added to the National Law Enforcement Officers Memorial during the annual Candlelight Vigil on May 13.

Read More →
Black small medical bag with supplies and a tourniquet at right on a wood table and a large headline at left What Should Be In Your IFAK?
Patrolby Wayne ParhamMay 1, 2026

What Should Be in Your IFAK?

What should every officer include in an IFAK? Sydney Vail, M.D., a veteran trauma surgeon and former SWAT surgeon, explains which components are needed and which are not, and stresses training.

Read More →
Ad Loading...
flashlight turn un and submerged in puddle with rain falling.
PatrolApril 30, 2026

Olight Releases 2 New Baton Variants & the ArkPro Ultra Onyx Black

Olight has added two new lights to the Baton Series, the Baton 4 and the Baton Ultra. One new Baton features up to 1,600 lumens on turbo, and the other 1,800.

Read More →
Black tactical helmet with bright explosion behind it to the left, Team Wendy logo top right, and headline Recon Tactical Bump Helmet
PatrolApril 30, 2026

Team Wendy Reveals New RECON Tactical Bump Helmet

Team Wendy’s new RECON Tactical bump helmet is configurable by color, retention, and accessories for rescue, tactical, and military mission needs. It features Zorbium foam pads, shell vents, and lattice cooling pads that balance impact absorption, airflow, and long-wear support.

Read More →
Black military style leather boot against a blue cobblestone background with a white Garmont Tactical logo.
PatrolApril 30, 2026

Garmont Tactical Introduces the T8 Specter LE Zip for LE Professionals

Garmont Tactical has a new 8-inch duty boot with a side zipper, the T8 Specter LE Zip. The boot is available now and features ankle support in a standard duty profile with polishable leather.

Read More →
Ad Loading...
Streamlight searchlight and a scene light on a tripod set against a darkened street scene and Streamlight logo across the top.
PatrolApril 30, 2026

Streamlight Launches LiteBox 1Million & Portable Scene Light III

Streamlight has launched the Portable Scene Light III (PSL III), which delivers up to 10,000 lumens, and the LiteBox 1Million, a one-million-candela long-range search light.

Read More →