Once the label is printed onto the disc, two things can happen. The discs may be packaged in bulk and shipped to another location to be individually packaged and shipped. Or the same manufacturer may individually package the discs and ship them to the person who ordered them.
The Price of Doing Business
Right now, legitimately manufactured music CDs cost approximately 75 to 80 cents to make. This price does not include the extra costs of royalty fees, handling, packaging, shipping, and advertisement. By the time these costs are factored in, in addition to mark-up, you and I will pay $15 to $20 per title.
Counterfeit copies cost the purchaser $1.25 to $1.50 per copy in bulk quantities. Because the manufacturers of counterfeit copies don't need to cover the overhead costs necessary in legitimate operations, they more than make up the difference in the cost per CD copy. The math is not hard; counterfeiting CD operations can net more than $1 million a month for the manufacturer. And if the owner/operator is engaged in legitimate business, it becomes easy to conceal counterfeiting operations.
Counterfeit CDs of music and software are sold at swap meets, online, and through mail order. The "sell out," "close out," or "special offer" sales on the Windows 2000 operating system for $99, or Norton Utilities for $29.99, or a DVD movie like "Spider-man" for $10 will probably get the purchaser a counterfeit copy.