The officer tributes will unfurl a national, digital out-of-home memorial for four days on the company's 1,000 plus large format digital billboards and digital bus shelters across 29 of the top U.S. markets. Additionally, public service advertisements (PSAs) will air across iHeartMedia's more than 850 radio stations to pay tribute to officers who lost their lives and the men and women who protect and serve the communities in which we live and work. The PSAs encourage public participation during the designated week of remembrance and drive listeners to
LawMemorial.org
where they can light a virtual candle, donate, or simply learn about the heroic acts of these brave men and women.
As part of the campaign to honor all 20,789 of the American law enforcement officers added to the memorial since its inception, CCOA is also running creative that encourages the public to donate to the Memorial Fund's
United by Light
program by dedicating a virtual candle with a personalized message in honor of a special officer.
In addition, at 8:00 p.m. ET on May 13, during the annual Candlelight Vigil held in Washington, D.C., all of CCOA's large format digital billboards will pause for 2 minutes on a single iconic image in remembrance of the
252 U.S. law enforcement officers whose names
are being formally dedicated on the Memorial this year.
"Both iHeartMedia and Clear Channel Outdoor Americas make it a priority to use the reach and local influence of our more than 850 broadcast radio stations and our Outdoor properties nationwide to support communities across America," said Richard Bressler, president, chief operating officer, and chief financial officer of iHeartMedia Inc. "We are honored to be part of National Police Week to honor the hundreds of officers who have tragically lost their lives in the line of duty, and to celebrate the men and women who protect and serve our neighborhoods every day."
National Police Week was established by a
joint resolution of Congress in 1962
and pays special recognition to those law enforcement officers who have lost their lives in the line of duty for the safety and protection of others.