The point is that we can protest “25 to Life” until we are all blue in the face, and we won’t accomplish a blasted thing. The only strategy that will accomplish anything is education, legislation, and litigation.
On the legislation front, there have been state laws in Illinois, Michigan, Washington, and California that regulate children’s access to these vile games. But the video game industry has overturned those laws on First Amendment grounds.
The publishers of these games argue that they have the First Amendment right to sell unrated videogames to kids. But that puts them on the horns of a dilemma. Because in the lawsuits, they can’t have it both ways. They can’t overturn the state laws—fight, and kick, and scream over their right to sell this stuff to kids—and then claim that they are not responsible for what happens when kids get their hands on it. So we were stopped on the legislative front, but that just created a vulnerability for the enemy on the litigation front.
The final front, the ultimate transformational tool is education. That’s where the Stanford study comes in. It’s my goal to educate people, and the Stanford study is a true viral phenomenon that’s taken off worldwide. You’ve got to educate people. Once the education comes, the legislation and the litigation will be right behind it.
As long as the video game industry keeps making money, they are going to keep doing it. So what we’ve got to do is create an environment in which they stop making money. That’s the master plan. I’ve been following that plan the last five years. And now we’ve got them on the ropes.