Advanced Technology International (ATI) will be Joe Nemechek's primary sponsor at Texas Motor Speedway Saturday for the NASCAR Sprint Cup NRA 500, the company announced.

Nemechek's No. 87 NEMCO-JRR Racing Toyota will be wrapped in a black and red ATI paint scheme that features unique design elements taken from ATI's trademark branding.

With the NRA as the new title sponsor of the 500-mile Texas race, as well as the 2013 NRA Annual Meetings and Exhibits being held in nearby Houston, the fit seemed natural for ATI, according to the company.

The National Rifle Association was announced as the title sponsor of the NRA 500 race earlier this year.

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