FREE e-Newsletter
Important News - Hot Topics
Get them Now!

 
 
 

ESS Rollbar Tactical Sunglass - ESS Eyepro
The new ESS Rollbar Tactical interchangeable-lens sunglass has a broad wrap that...

Top News

Major League Baseball Joins Click-It or Ticket Campaign

May 27, 2004  | 

As part of the national mobilization campaign to encourage safety belt use, many law enforcement agencies have teamed with each other—and in Massachusetts, the state’s department of public safety has teamed with a major league ballpark.

This week the Boston Red Sox and Fenway Park began a campaign to promote safety belt use to fans with new in-stadium advertisements. By partnering with the Massachusetts Executive Office of Public Safety, the team hopes to convince fans to drive more safely. Government statistics show this demographic is at greater risk of being injured or killed in a car crash.

NHTSA’s recently released 2003 preliminary national statistics show that nationwide, more than 6,400 men under the age of 34 are killed in crashes every year, and 72 percent of them typically do not wear seat belts.

The two-week national safety belt mobilization runs from May 24 to June 6. A $30 million advertising campaign is running commercial spots during television shows, especially sporting events, watched by the target demographic of teen and young adult males.

For more information on this and other programs to promote seatbelt use, visit www.teamcoalition.org or www.buckleupamerica.org or www.nhtsa.org.

Request more info about this product / service / company


Be the first to comment on this story





POLICE Magazine does not tolerate comments that include profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"). This and other inappropriate content or material will be removed. We reserve the right to block any user who violates this, including removing all content posted by that user.

Other Recent News

New York Man Dies Following Violent Struggle with Police
A man has died following a struggle with six local and state officers, who deployed their...
U.S. Park Officer Tells of His Response to 2013 Navy Yard Shooting
Nearly one year after the mass shooting at the Washington Navy Yard, one of the officers...
Killer Who Shot NYPD Officer in 1974 Up for Parole
The 67-year-old twice-convicted killer is up for parole in November, but the officer's...
SureFire Adds Two IR-Capable Weapon Lights to X-Series Lineup
The X300V and X400V IRc feature SureFire’s V-Series head, a sealed, selectable head that...
California Drug Raid Nets AK Rifles Modified to Look Like Toys
A two-month undercover investigation led police this week to arrest three men and seize...

Get Your FREE Trial Issue and Win a Gift! Subscribe Today!
Yes! Please rush me my FREE TRIAL ISSUE of POLICE magazine and FREE Officer Survival Guide with tips and tactics to help me safely get out of 10 different situations.

Just fill in the form to the right and click the button to receive your FREE Trial Issue.

If POLICE does not satisfy you, just write "cancel" on the invoice and send it back. You'll pay nothing, and the FREE issue is yours to keep. If you enjoy POLICE, pay only $25 for a full one-year subscription (12 issues in all). Enjoy a savings of nearly 60% off the cover price!

Offer valid in US only. Outside U.S., click here.
It's easy! Just fill in the form below and click the red button to receive your FREE Trial Issue.
First Name:
Last Name:
Rank:
Agency:
Address:
City:
State:
  
Zip Code:
 
Country:
We respect your privacy. Please let us know if the address provided is your home, as your RANK / AGENCY will not be included on the mailing label.
E-mail Address:

Police Magazine