Aided by a $10 million federally funded advertising campaign, the largest nationwide seat belt enforcement push ever will place special emphasis on protecting teens and young adults this Memorial Day week.
New data show more than half of all teens who die in crashes are completely unrestrained. Congress hopes paid ads and checkpoints will help convince young people to buckle up.
More than 11,000 law enforcement agencies in all 50 states will conduct child passenger safety, seat belt, and drunk driving checkpoints and other special enforcement activities as part of the Operation ABC Mobilization. The Mobilization will run from May 20th though the 27th.
In addition to federally funded advertising, the Air Bag & Seat Belt Safety Campaign of the National Safety Council is sponsoring new national TV and radio ads aimed at teens.
According to the new data from the National Highway Traffic Safety Administration, 4,437 teens, ages 16-19, died and thousands more were injured in traffic crashes in 2000. By simply wearing a seatbelt, more than half of these deaths could have been prevented.