FREE e-Newsletter
Important News - Hot Topics
Get them Now!

PW6 In-Car Camera System - PatrolWitness
The new PW6 In-Car Video System from PatrolWitness is compact, rugged, and...

Product News

Carmakers in Hot Pursuit of LE Fleet Sales

March 23, 2015  | 

Fleet sales are an important part of U.S. automakers' bottom lines, and none have more cachet or higher visibility than a contract with a law enforcement agency, reports the Los Angeles Times.

In addition to producing a reliable source of revenue, being chosen by a high-profile police department is a badge of honor. Putting officers in their cars gives Ford, Chevrolet, and Dodge an advertising boost.

"This is absolutely a good marketing opportunity for us," said Jonathan Honeycutt, marketing manager for Ford's police vehicles. "This is a division we want to be in."

Ford sold law enforcement agencies about 20,000 units of its Interceptor Utility, which is based on its popular Explorer sport utility vehicle, and 10,000 police-issue Taurus full-size sedans in 2014, Honeycutt said.

Bick Pratt, head of government fleet sales for Dodge, credits the law enforcement accounts with raising awareness of its muscular cars.


Be the first to comment on this story





POLICE Magazine does not tolerate comments that include profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"). This and other inappropriate content or material will be removed. We reserve the right to block any user who violates this, including removing all content posted by that user.

Other Recent News

MSP Releases Preliminary Motorcycle Testing Results
For dynamics, the BMW R 1250 RT-P achieved the fastest average lap time of 1:36:60. The...
Ford's 2020 Police Interceptor Utility Fastest Police Vehicle at Michigan Test
The 2020 EcoBoost-powered PIU was faster than V8-equipped sedans. The standard hybrid 2020...

Police Magazine