FREE e-Newsletter
Important News - Hot Topics
Get them Now!

Cobalt Software Platform - Mark43
Mark43's Cobalt software platform unites a set of law enforcement tools securely...

Facial Recognition

Ask The Expert

Roger Rodriguez

Manager of Image Analytics

No upcoming webinars scheduled

Top News

NY Police Use Anti-DUI Talking Urinal Messages

June 15, 2006  | 

Traffic safety officials in New York’s Nassau County are using talking urinals as a unique way to reach men with a "drink responsibly" message.

Attracting the attention of the elusive male drinking demographic has always been a challenge for the Nassau County Police Traffic Safety Division. In its continuing efforts to get the word out that drunk driving won't be tolerated, the division has initiated a pilot program featuring the Wizmark Urinal Communicator to be distributed free to bars located within the county.

Their intent is clear: "You Drive Drunk You Go to Jail." No county money was required to purchase these talking electronic message boards. Instead, they were paid for with DWI fines collected from convicted offenders.

The men's room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.

The patented Wizmark Interactive Urinal Communicator is positioned within the urinal and directly above the drain. By sheer logistics, this strategic location immediately attracts the viewer's attention to the public service announcement contained within.

The device automatically recognizes the presence of a "visitor" and after a brief delay allowing the viewer to get properly positioned, proceeds to emit a very audible pre-recorded 15-second message stating, "Hey you, yeah you, having a few drinks? Then listen up! Think you had one too many? Then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight; don't drink and drive."

Even before activation, informative graphics on the 3.5-inch display screen of the device catch the potential violator's eye and deliver a DWI message directly to the targeted unsafe driver or hopefully one of his responsible friends.

The rollout of this Nassau County-funded Anti-Drunk Driving initiative is co-sponsored by Marge Lee. Lee, a DWI crash survivor, is director of DEDICATEDD, a grassroots DWI victims advocate organization committed not to crusading for abstinence from alcohol, but to directing its efforts toward educating the public about drinking and driving.

Locations suitable for Wizmark's anti-drunk driving and anti-drug messages include restrooms in bars, restaurants, concerts, sports stadiums, highway road-stops and schools.

For more information visit

Request more info about this product / service / company

Be the first to comment on this story

POLICE Magazine does not tolerate comments that include profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"). This and other inappropriate content or material will be removed. We reserve the right to block any user who violates this, including removing all content posted by that user.

Other Recent News

Vigilant Awards $5,000 to New Jersey State Police Survivors Fund
Vigilant Solutions is honoring the New Jersey State Police Regional Operations and...
Spacesaver to Hold Webinar on Evidence Storage and Management
The 45-minute Webinar is for law enforcement professionals and designers of public safety...
IACP 2016: TASER Announces New Products, Releases Virtual Reality Video
One of the most popular exhibits on the show floor at this week's International...
IACP 2016: Aeryon Introduces Flexible UAS Subscription Solution for Law Enforcement
Aeryon, provider of small Unmanned Aerial Systems (sUAS), announced at the IACP Conference...
IACP 2016: Edesix to Demo Its New VB-Patrol In-Car Solution
Edesix Ltd., known for its provision of body worn camera (BWC) solutions, has announced it...

Get Your FREE Trial Issue and Win a Gift! Subscribe Today!
Yes! Please rush me my FREE TRIAL ISSUE of POLICE magazine and FREE Officer Survival Guide with tips and tactics to help me safely get out of 10 different situations.

Just fill in the form to the right and click the button to receive your FREE Trial Issue.

If POLICE does not satisfy you, just write "cancel" on the invoice and send it back. You'll pay nothing, and the FREE issue is yours to keep. If you enjoy POLICE, pay only $25 for a full one-year subscription (12 issues in all). Enjoy a savings of nearly 60% off the cover price!

Offer valid in US only. Outside U.S., click here.
It's easy! Just fill in the form below and click the red button to receive your FREE Trial Issue.
First Name:
Last Name:
Zip Code:
We respect your privacy. Please let us know if the address provided is your home, as your RANK / AGENCY will not be included on the mailing label.
E-mail Address:

Police Magazine