FREE e-Newsletter
Important News - Hot Topics
Get them Now!

Top News

NY Police Use Anti-DUI Talking Urinal Messages

June 15, 2006  | 

Traffic safety officials in New York’s Nassau County are using talking urinals as a unique way to reach men with a "drink responsibly" message.

Attracting the attention of the elusive male drinking demographic has always been a challenge for the Nassau County Police Traffic Safety Division. In its continuing efforts to get the word out that drunk driving won't be tolerated, the division has initiated a pilot program featuring the Wizmark Urinal Communicator to be distributed free to bars located within the county.

Their intent is clear: "You Drive Drunk You Go to Jail." No county money was required to purchase these talking electronic message boards. Instead, they were paid for with DWI fines collected from convicted offenders.

The men's room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.

The patented Wizmark Interactive Urinal Communicator is positioned within the urinal and directly above the drain. By sheer logistics, this strategic location immediately attracts the viewer's attention to the public service announcement contained within.

The device automatically recognizes the presence of a "visitor" and after a brief delay allowing the viewer to get properly positioned, proceeds to emit a very audible pre-recorded 15-second message stating, "Hey you, yeah you, having a few drinks? Then listen up! Think you had one too many? Then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight; don't drink and drive."

Even before activation, informative graphics on the 3.5-inch display screen of the device catch the potential violator's eye and deliver a DWI message directly to the targeted unsafe driver or hopefully one of his responsible friends.

The rollout of this Nassau County-funded Anti-Drunk Driving initiative is co-sponsored by Marge Lee. Lee, a DWI crash survivor, is director of DEDICATEDD, a grassroots DWI victims advocate organization committed not to crusading for abstinence from alcohol, but to directing its efforts toward educating the public about drinking and driving.

Locations suitable for Wizmark's anti-drunk driving and anti-drug messages include restrooms in bars, restaurants, concerts, sports stadiums, highway road-stops and schools.

For more information visit www.wizmark.com.

Request more info about this product / service / company


Be the first to comment on this story





POLICE Magazine does not tolerate comments that include profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"). This and other inappropriate content or material will be removed. We reserve the right to block any user who violates this, including removing all content posted by that user.

Other Recent News

LPR Technology Helps Solve Kansas City Highway Shootings
A controversial license plate reader system has helped police officials in Kansas City,...
Feds Helping Local Police Fight Cybercrime
Most police agencies lack resources to investigate cyber-crimes so they are turning to...
Salt Lake City PD Rape Data to Go Online
Salt Lake City Police Chief Chris Burbank put forward his "Code R Kit Project," which...

Get Your FREE Trial Issue and Win a Gift! Subscribe Today!
Yes! Please rush me my FREE TRIAL ISSUE of POLICE magazine and FREE Officer Survival Guide with tips and tactics to help me safely get out of 10 different situations.

Just fill in the form to the right and click the button to receive your FREE Trial Issue.

If POLICE does not satisfy you, just write "cancel" on the invoice and send it back. You'll pay nothing, and the FREE issue is yours to keep. If you enjoy POLICE, pay only $25 for a full one-year subscription (12 issues in all). Enjoy a savings of over 60% off the cover price!

Offer valid in US only. Outside U.S., click here.
It's easy! Just fill in the form below and click the red button to receive your FREE Trial Issue.
First Name:
Last Name:
Rank:
Agency:
Address:
City:
State:
  
Zip Code:
 
Country:
We respect your privacy. Please let us know if the address provided is your home, as your RANK / AGENCY will not be included on the mailing label.
E-mail Address:

Police Magazine