FREE e-Newsletter
Important News - Hot Topics
Get them Now!

Product News

Magnum Boots Launches New Website for Consumers

November 29, 2010  | 

Magnum USA has unveiled a new, customer Website. The new site design balances high-impact aesthetics with modern typography, providing consumers with a new standard in usability as well as a larger canvas to view Magnum products.

"The revamped site encompasses our new brand direction, which is led by consumer feedback," says Brett Weitl, Magnum USA's marketing director. "Our Field Testers program allows consumers to provide honest, in-depth reviews on our product features, comfort, performance, and value. We put a lot of research and time into building a dedicated online platform that better serves our customers."

The new Website features include:

  • Product filters that allow the consumer to quickly and easily find the product that fits his or her particular needs, whether that is determined by product features, occupation, or gender.
  • Reviews, videos, and photos on each product page, along with a 360-degree image rotation on select products.
  • The Field Testers' Diagnostics Scorecard, which has been streamlined so users can quickly provide an evaluation.
  • More product styles, including apparel, will be provided to those designated as Official Field Testers.
  • Magnum Case Studies, where consumers can submit their bio for consideration. Selected case studies will be highlighted prominently on the new site.
  • An improved dealer search, which automatically determines a user's location and displays a map of local stores, alongside online retailers.

"Our team is thrilled to launch the new Magnum site," says Bob Kaiser, CEO of Magnum USA. "We've always been proactive about customer feedback, and building products that support them on the job. It was our goal to come full circle and build upon the unique online experience that no other company is providing in the market right now."

Tags: Magnum, Duty Boots

Request more info about this product / service / company


Be the first to comment on this story





POLICE Magazine does not tolerate comments that include profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"). This and other inappropriate content or material will be removed. We reserve the right to block any user who violates this, including removing all content posted by that user.

Other Recent News

Propper Adds Ultra-Light Summerweight Tactical Pants, Shirts, Shorts
Just in time for the warmer months, Propper introduces its Summerweight collection. This...
Baltimore FOP: Officers More Afraid of Going to Jail Than Getting Shot
The president of the Baltimore police union on Thursday said that criminals have become...
Cleveland Police Union Says Federal Reforms Endanger Officers
The head of the Cleveland police department's patrol union said aspects of the agreement...
Is the Death Penalty Dying?
On May 27, the conservative Nebraska state legislature abolished the death penalty in that...
Video: Oklahoma Officer Shot in Head During Pursuit, 3 Suspects in Custody
A Northern Oklahoma police officer was shot in the head Thursday evening during a...

Get Your FREE Trial Issue and Win a Gift! Subscribe Today!
Yes! Please rush me my FREE TRIAL ISSUE of POLICE magazine and FREE Officer Survival Guide with tips and tactics to help me safely get out of 10 different situations.

Just fill in the form to the right and click the button to receive your FREE Trial Issue.

If POLICE does not satisfy you, just write "cancel" on the invoice and send it back. You'll pay nothing, and the FREE issue is yours to keep. If you enjoy POLICE, pay only $25 for a full one-year subscription (12 issues in all). Enjoy a savings of nearly 60% off the cover price!

Offer valid in US only. Outside U.S., click here.
It's easy! Just fill in the form below and click the red button to receive your FREE Trial Issue.
First Name:
Last Name:
Rank:
Agency:
Address:
City:
State:
  
Zip Code:
 
Country:
We respect your privacy. Please let us know if the address provided is your home, as your RANK / AGENCY will not be included on the mailing label.
E-mail Address:

Police Magazine