Jana Sturgeon has joined U.S. Armor Corp. as national sales director to "provide the critical interface and marketing support functions between our manufacturing operations and our key dealers and regional sales coordinators," according to the company.
She also will be drawing upon her marketing background to provide a coordinated approach to state and local RFP, RFQ and Bid Response submissions, State Contract Price Agreements and to managing multiple-source sales lead follow-ups.
Additionally, she will be developing, implementing and operating incentive programs to stimulate new customer acquisition and enhance existing customer retention to further engage retail dealers.
"Because of the complexity of our industry, senior management positions are always challenging to fill," General Manager Georg Olsen said. "We are very fortunate to be able to attract someone to our team with Jana's unique skill set, which will clearly put us ahead of the game."